At Koach, a cutting-edge startup dedicated to connecting mentors and mentees, I led a comprehensive design initiative that reimagined the brand’s visual narrative.
In this project, I crafted dynamic promotional motion graphics, developed a cohesive branding identity, and curated mood boards that inspired the creative direction.
My work extended to designing an intuitive website, producing compelling promotional imagery, and creating custom graphic elements unified the overall aesthetic.
Branding & Moodboard
The goal behind the rebranding was to create an image that resonates with both mentors and mentees, while capturing the vibrant, youthful spirit that appeals to college students.
I aimed to balance familiarity with a dynamic edge by incorporating simple, animation-inspired graphic elements alongside a striking contrast of bold yellow and blue.
This approach not only maintains a welcoming and relatable visual identity but also injects energy and playfulness into the brand, making it instantly engaging and memorable for our target audience.
Graphic Design & Motion Graphic for advertisement
For this project, I collaborated closely with a copywriter to create the inaugural advertisement promotion event for a startup company’s new product launching.
I was responsible for designing digital assets and crafting appealing illustrations (after all, who can resist a cute graphic?) that formed the basis of a dynamic motion graphic reel.
The campaign was tailored to engage a young audience, combining vibrant visuals with a compelling narrative to mark the launch.
Digital Assets for Social Media
I developed a diverse range of illustrations that helped create an engaging and attractive social media environment. The design choices made for Koach's new product launch are intended to evoke a sense of empowerment and authenticity.
By blending creative design with current digital trends, I produced visual assets that not only captured attention but also maintained a consistent and compelling brand identity across multiple platforms.
Overall projects not only highlight my ability to produce modern, impactful design work but also demonstrates my aptitude for integrating creative storytelling with digital media to resonate with a youthful demographic.